Real 4K UHD – Stunning Detail, True Immersion Step into a world of ultra-high definition with Real 4K UHD resolution delivering breathtaking clarity, vibrant colors, and sharp detail with the power of 4K HDR10 Pro. Smarter Picture, Personalized Viewing Powered by the advanced α7 AI Processor Gen8, enjoy AI Super Upscaling 4K and the intuitive Personalized Picture & Sound Wizard, which automatically tailors content to your preferences. webOS with AI Smarter Control at Your Fingertips Navigate your TV effortlessly with webOS and the AI Magic Remote, featuring smart tools like AI Search, AI Chatbot, and AI Concierge. Future-proof your experience with the webOS Re:New Program, offering free annual updates for 5 years. Cinema at Home Exactly as Intended Enjoy a true cinematic experience with 4K HDR10, HLG, Filmmaker Mode, and Advanced Dynamic Tone Mapping bringing movies to life just as the director envisioned. Next-Level Gaming Unlimited Play Unleash your inner gamer with HGiG, ALLM, HDMI 2.0 eARC, and Game Optimizer for smooth, responsive, and immersive gaming without lag or tearing.